Spansk Advokat

Barbara Roman, a Spanish lawyer based in Denmark, decided to refine her positioning and clarify her niche. She approached me to support a strategic update of her website to align with her new focus and target audience.

Together, we rewrote her Home and About pages to reflect her specialisation in cross-border inheritance and property tax, specifically targeting Scandinavians with assets in Spain. The copy was optimised for both clarity and search visibility, incorporating relevant keywords and addressing the specific questions and concerns her potential clients are actively searching for.

We also added a dedicated Services page structured around client benefits and risk mitigation, helping visitors quickly understand the value of her expertise and when they might need her support.

To further improve discoverability and future-proof the site, I recommended adding an FAQ section designed to address common client questions while also optimising for SEO and AI-driven search. The structured, question-based format increases the likelihood of appearing in search results and being referenced by AI assistants.

To support lead generation, we developed a downloadable guide on Spanish inheritance tax. Barbara wrote the content, and I designed it as a branded lead magnet to capture email subscribers and convert visitors into qualified leads.